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Matthew Lobas

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Top Stories by Matthew Lobas

Tuesday 12 August, 2014 New research claims repeat customers and word-of-mouth referrals accounts for 80% of small businesses’ revenue. Direct marketing specialists  Ventas Central offer advice on how to encourage customers to make recommendations to their friends and family. Customer loyalty matters to any business, Ventas Central explains, loyal customers are easier to up-sell and cross-sell to. Loyal customers are familiar with their favourite brands and this makes them more willing to investigate and try out new products. The probability of selling to an existing customer is 60-70% compared to only a 5-20% probability of selling to a new prospect. It also costs 7 times more to attract new customers than to hold on to returning customers. By concentrating on customer loyalty the brand will have respectively built its own army of free sales people ready to share t... (more)

Watch video advertisements to end poverty with Lechawo.com

Friday 22 August, 2014 An utterly innovative new platform launches this week that seeks to address the global problem of extreme poverty. Delivered by Enceed Ltd, the ground breaking project aims to combat poverty around the world and help millions of children and women it affects through the power of advertising. Established to change the world for the better, Lechawo is the first project from Enceed Ltd and will donate 100% of its profits to international charities Save the Children, Water Aid, UNICEF, Oxfam and Care. The website displays business advertisements for internet us... (more)

Cullercoats To Hold A Beer And Cider Festival

Wednesday 27 August, 2014 SOME of the North East's finest craft ales and ciders will be on offer at a special festival being held at Cullercoats this weekend. On Saturday and Sunday (August 30 & 31), the Sandpiper, at Farringdon Road, will host its first ever beer and cider festival amid a weekend of family fun and entertainment. The venue – owned by Newcastle-based leisure company The Malhotra Group – has joined forces with Wylam and Cullercoats breweries; Firebrick Brewery, at Blaydon; Anarchy Brew Co, Morpeth and Matfen-based High House Farm Brewery. Each will be showcasing th... (more)

Tesco Bank Launches Leading No Fee Balance Transfer Clubcard Credit Card

Wednesday 20 August, 2014 Tesco Bank has today introduced a new credit card that allows customers to transfer balances without paying any balance transfer fees. The card also offers customers 0% interest on all purchases and balance transfers for 10 months. This means customers can benefit by paying no interest on any balances for 10 months without paying any balance transfer fees. At the end of the 10 month period a representative APR of 18.9% applies. All Tesco Bank Clubcard Credit Card customers are rewarded with Clubcard points on all their spending – receiving one Clubcard p... (more)

Pearson Partners with Programmr to Power Interactive “Learn to Code” Learning Labs

Wednesday 13 August, 2014 NEW YORK -- Pearson, the world’s leading learning company, is partnering with Programmr, a pioneer in online coding technology, to create the next-generation of interactive platforms for learning how to code, using just a web browser. The partnership reflects Pearson's and Programmr's shared commitment to make learning to code as easy as possible for users of all ages. “We believe that this interactive ‘learn by doing’ approach will lead to grasping the content faster, resulting in better learning outcomes.” Each “Learning Lab” seamlessly integrates Prog... (more)