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Matthew Lobas

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Top Stories by Matthew Lobas

Monday 21 July, 2014 Lacoste has launched a new app which allows shoppers to try on their new range of LCST trainers using  Augmented Reality (AR) technology . The AR shopping experience is the first to combine 3D product scanning and Augmented Reality to deliver  a unique digital shopping experience . Developed by  leading digital innovations agency Engine Creative , the mobile app uses in-store POS to trigger interactive 3D product models of the entire LCST range. Virtual fitting experience Users simply place their foot on the in-store floor graphic and scan it with their smartphone to view the trainers snuggly superimposed around their foot. They can explore the details and swipe to reveal new trainers in the range. And, of course, users can purchase directly through the app or share images via social media. Building digital engagement Engine Creative’s Managing ... (more)

Coronation Street actress, Julie Hesmondhalgh to attend momentous Parliamentary debate on pancreatic cancer

Friday 29 August, 2014 Julie Hesmondhalgh, who played Hayley Cropper in Coronation Street for 16 years, will be attending an important debate in Parliament on 8 th September, calling for more funding and awareness of pancreatic cancer. This important step for raising the profile of the disease was reached following a successful e-petition that attracted 106,399 signatures. Earlier this year, millions of viewers watched the character Hayley deal with a diagnosis of pancreatic cancer. As a result of playing this part, Julie became aware of the shocking survival statistics for the d... (more)


Friday 22 August, 2014 PMA launches nationwide search for conflict resolution heroes The Professional Mediators’ Association (PMA) is holding an awards ceremony to celebrate innovation and outstanding achievements in mediation across the UK. The event will feature talks from thought leaders in mediation including Thomas Ridley Lemon Esq. US Attorney State Bar Indiana USA(renowned mediator with thousands of mediations under his belt) The event will be held on 25 th September 2014 at the Judge’s Court (The Rooms at Browns) located in Covent Garden. Nominations for the award categor... (more)

UK National Health Service makes pioneering energy breakthrough

Monday 18 August, 2014 UK National Health Service makes pioneering energy breakthrough and achieve gas savings of 80% by switching to free daylight LONDON, UK. August 18th, 2014 – Surface Power HONE, a manufacturer of innovative proprietary daylight thermal systems (DTES) for domestic and commercial buildings, today announced the success of a landmark project with the UK National Health Service in Northern Ireland. One of the biggest trusts in the UK National Health Service, the Belfast Health and Social Care Trust have installed a Surface Power HONE daylight heating and hot wate... (more)


Wednesday 6 August, 2014 As of 1 October 2014, the Driving Vehicle and Licensing Agency (DVLA) will make the widely publicised move from paper tax discs to online. Vehicle information provider, HPI, is warning dealers to ensure they don’t get caught out with fines for a car they no longer have on their forecourts. After the paper tax disc is abolished, dealers will no longer be able to purchase vehicles with a tax disc in force; tax discs will not be transferable when a vehicle is sold. Dealers can either use trade plates, provided that the vehicle is used within the conditions f... (more)